The Excel Advantage™ – why we’re different
We exist to help women feel strong, vibrant, and in control at every stage of life. Through science-backed treatment, expert virtual care, and the most advanced protocols in the industry, we reverse symptoms, restore energy, and protect long-term health.
Original pioneers in online hormone therapy
As part of Excel Medical, the first U.S. online HRT clinic, we set the standard for safe, effective, accessible care.
20+ years perfecting hormone therapy
Decades of clinical experience refining the Excel Advantage™ protocol to deliver measurable results for women.
Daily microdosing protocols
Stable, optimal hormone levels with reduced side effect risk and improved results.
Full-spectrum optimization
Balancing estrogen, progesterone, testosterone, thyroid, and metabolic health for complete hormone optimization.
Exclusive in-house training
Every provider trained in our proprietary protocols for unmatched care.
Unmatched follow-up
60-day check-ins and unlimited provider access.
From the first online HRT clinic to the leader in proactive hormone care
What began as Revita Medical over 20 years ago has grown into the nation’s most experienced telemedicine network for advanced hormone care. Founded by Dr. Peter Fotinos and Craig Larsen, Revita Medical developed a proactive, results-driven protocol that transformed lives and challenged outdated medical thinking.
Determined to make this life-changing care available to everyone, they partnered with digital innovator Leif Wombwell to bring the model online. Together, they broke through decades of medical misinformation and barriers that had kept modern hormone therapy out of reach for millions.
Today, Male Excel, Fem Excel, and Excel Labs bring decades of clinical experience, proven protocols, and the most trusted telemedicine hormone care in the country, giving patients everywhere access to safe, effective, and life-changing treatment.
Determined to make this life-changing care available to everyone, they partnered with digital innovator Leif Wombwell to bring the model online. Together, they broke through decades of medical misinformation and barriers that had kept modern hormone therapy out of reach for millions.
Today, Male Excel, Fem Excel, and Excel Labs bring decades of clinical experience, proven protocols, and the most trusted telemedicine hormone care in the country, giving patients everywhere access to safe, effective, and life-changing treatment.
What began as Revita Medical over 20 years ago has grown into the nation’s most experienced telemedicine network for advanced hormone care. Founded by Dr. Peter Fotinos and Craig Larsen, Revita Medical developed a proactive, results-driven protocol that transformed lives and challenged outdated medical thinking.
Determined to make this life-changing care available to everyone, they partnered with digital innovator Leif Wombwell to bring the model online. Together, they broke through decades of medical misinformation and barriers that had kept modern hormone therapy out of reach for millions.
Today, Male Excel, Fem Excel, and Excel Labs bring decades of clinical experience, proven protocols, and the most trusted telemedicine hormone care in the country, giving patients everywhere access to safe, effective, and life-changing treatment.
Determined to make this life-changing care available to everyone, they partnered with digital innovator Leif Wombwell to bring the model online. Together, they broke through decades of medical misinformation and barriers that had kept modern hormone therapy out of reach for millions.
Today, Male Excel, Fem Excel, and Excel Labs bring decades of clinical experience, proven protocols, and the most trusted telemedicine hormone care in the country, giving patients everywhere access to safe, effective, and life-changing treatment.
The future of hormone care
Our mission has never changed: to make world-class hormone care accessible, personalized, and life-changing for every woman.
We created the Excel Advantage™ protocol to replace outdated, one-size-fits-all approaches and the belief that women should wait until symptoms become severe before getting help. Our goal is to deliver precise, science-backed therapy at the first signs of imbalance because early action can change the course of a woman’s health.
And we are only getting started. No woman should ever have to settle for outdated, dismissive, or incomplete care again.
Our team
Dr. Lorna Brudie, DO
Medical Director, Fem Excel
One of the nation’s leading experts in women’s hormone health and cancer care. A board-certified gynecologic oncologist with extensive experience, she has guided thousands of women through perimenopause, menopause, and complex hormonal conditions with expertise and compassion.
Dr. Peter Fotinos, MD
Chief Medical Officer, Excel Medical
A leading expert in hormone therapy, age management, and preventative medicine, he has spent over 20 years developing the Excel Advantage™ protocol to restore energy, balance mood, improve sleep, build muscle, boost libido, and protect long-term health.
Leif Wombwell
Co-Founder & Chief Strategy Officer, Excel Medical
A pioneer in digital healthcare, Leif has redefined how patients access expert-led hormone therapy. His strategies in patient access and nationwide scalability have made Excel Medical the most advanced and accessible online HRT provider in the country.
Craig Larsen
Chief Executive Officer, Excel Medical
Craig has over 30 years of executive leadership and a track record of scaling businesses to profitability. After experiencing life-changing results as a patient at Dr. Fotinos’ clinic Revita, he became a partner and later co-founded Excel Medical to bring the same proven protocol online nationwide.
The Excel Advantage in numbers
Guided by clinical expertise
As Medical Director of Fem Excel, Dr. Lorna Brudie brings decades of experience in women’s health and hormone therapy. She has seen firsthand how traditional medicine often overlooks symptoms that disrupt women’s lives. Her mission is simple: lead a clinical team that listens, treats early, and empowers women to take control of their health with confidence and clarity.
As Medical Director of Fem Excel, Dr. Lorna Brudie brings decades of experience in women’s health and hormone therapy. She has seen firsthand how traditional medicine often overlooks symptoms that disrupt women’s lives. Her mission is simple: lead a clinical team that listens, treats early, and empowers women to take control of their health with confidence and clarity.
As Medical Director of Fem Excel, Dr. Lorna Brudie brings decades of experience in women’s health and hormone therapy. She has seen firsthand how traditional medicine often overlooks symptoms that disrupt women’s lives. Her mission is simple: lead a clinical team that listens, treats early, and empowers women to take control of their health with confidence and clarity.
“I want every woman to feel heard, understood, and supported with the best care modern medicine can offer.”
– Dr. Lorna Brudie
“I want every woman to feel heard, understood, and supported with the best care modern medicine can offer.”
– Dr. Lorna Brudie
What our patients say
When your hormones are off, everything feels harder. But with the right care and optimized hormones, everything changes.
Women come to Fem Excel feeling tired, foggy, frustrated, and unheard. They stay because they feel energized, clear-minded, unburdened, and back in control.
These are their stories, not just of better health, but of lives transformed.
Women come to Fem Excel feeling tired, foggy, frustrated, and unheard. They stay because they feel energized, clear-minded, unburdened, and back in control.
These are their stories, not just of better health, but of lives transformed.
When your hormones are off, everything feels harder. But with the right care and optimized hormones, everything changes.
Women come to Fem Excel feeling tired, foggy, frustrated, and unheard. They stay because they feel energized, clear-minded, unburdened, and back in control.
These are their stories, not just of better health, but of lives transformed.
Women come to Fem Excel feeling tired, foggy, frustrated, and unheard. They stay because they feel energized, clear-minded, unburdened, and back in control.
These are their stories, not just of better health, but of lives transformed.
When your hormones are off, everything feels harder. But with the right care and optimized hormones, everything changes.
Women come to Fem Excel feeling tired, foggy, frustrated, and unheard. They stay because they feel energized, clear-minded, unburdened, and back in control.
These are their stories, not just of better health, but of lives transformed.
Women come to Fem Excel feeling tired, foggy, frustrated, and unheard. They stay because they feel energized, clear-minded, unburdened, and back in control.
These are their stories, not just of better health, but of lives transformed.
Very knowledgeable & professional
“Very knowledgeable & professional. Details about the whole process and the medications that I may be taking. I was very happy to have a caring one on one with the NP. It is the help I was waiting for in the convenience of my own quiet setting.”
Araka
Possibly the best healthcare experience I’ve ever had
“I walked away from this appointment actually feeling satisfied with the results I received. For once I left an appointment with all my questions answered instead of having more questions than answers. The provider was very thorough, informative, and helpful. This was one of the better healthcare appointments I have ever had. Thank you Ms. Tara for the wonderful experience.”
Alicia
Caring and thorough
“I really liked ease and convenience having a virtual appointment. Kel made me feel comfortable immediately and explained everything thoroughly. She is a good listener and has an empathetic spirit about her. I feel encouraged that together we will resolve any challenges I am having.”
Renée
I had been struggling since I hit menopause…
“I had been struggling since I hit menopause a year ago. My doctors couldn’t help. It was terrible, I was struggling with no hope for any help. Then I tried Fem Excel. They HAVE CHANGED MY LIFE! I have energy, I sleep well I feel so good, it’s unbelievable and the doctors were so efficient and I just felt understood. I am so glad I got a hold of this company. Thank you so much!”
Lisa
Real Reviews, Actor Portrayal shown
What about insurance?
Insurance-based HRT often puts cost savings before results. It means synthetic hormones, the lowest possible doses, and treatment decisions based on lab numbers rather than how you actually feel. Too often, women are left stuck with symptoms instead of real solutions.
At Fem Excel, we put your health first. Our US-made, premium compounded bioidentical hormones and symptom-based protocol restore balance, protect long-term health, and deliver results you can see and feel.
At Fem Excel, we put your health first. Our US-made, premium compounded bioidentical hormones and symptom-based protocol restore balance, protect long-term health, and deliver results you can see and feel.
Insurance-based HRT often puts cost savings before results. It means synthetic hormones, the lowest possible doses, and treatment decisions based on lab numbers rather than how you actually feel. Too often, women are left stuck with symptoms instead of real solutions.
At Fem Excel, we put your health first. Our US-made, premium compounded bioidentical hormones and symptom-based protocol restore balance, protect long-term health, and deliver results you can see and feel.
At Fem Excel, we put your health first. Our US-made, premium compounded bioidentical hormones and symptom-based protocol restore balance, protect long-term health, and deliver results you can see and feel.
Insurance-based HRT often puts cost savings before results. It means synthetic hormones, the lowest possible doses, and treatment decisions based on lab numbers rather than how you actually feel. Too often, women are left stuck with symptoms instead of real solutions.
At Fem Excel, we put your health first. Our US-made, premium compounded bioidentical hormones and symptom-based protocol restore balance, protect long-term health, and deliver results you can see and feel.
At Fem Excel, we put your health first. Our US-made, premium compounded bioidentical hormones and symptom-based protocol restore balance, protect long-term health, and deliver results you can see and feel.
Start assessment
Find relief from symptoms of PCOS, menopause, and weight challenges with treatments designed just for you.
Ready to take the first step? Discover what your hormones are telling you with our free assessment.
Ready to take the first step? Discover what your hormones are telling you with our free assessment.
